Dream campaigns; i saw them yesterday on the tube and think they are the loveliest things. They're like fabric throws, all woven and type and pattern and HERITAGE. The patterns are seat cover designs used on the circle, northern, piccadilly, jubilee and metropolitan lines from the 1039's to present.
No surprises, but they're all true but i guess the slogan tube or false sets up the idea that they seem unbelievable but aren't and that just how exciting and interesting the underground is.
I just need to find out who did it now...
(pictures courtesy of the tfl website)