McQ + Cliff

One of the day workshops from last term, it was communication and persuasion with Kate Rogers and we had to change the message of an advertisement of some kind. I chose a fashion one for the McQ label (youth.rebellion.outsider.individuality.rockabilly) has a painful price range that is more accessible for (awful) bankers and city boys than the misfit in 'the streets'...unless they're a fashion student. With this in mind i altered the strength of the logo (smaller so it's more boutique-y)and the image- going along with the rockabilly thing but more wrong. McQ boy looks like a young elvis so who better than young cliff?

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